• Millenials

Reach fashion and tech-savvy young adults around stores such as Apple, Zara and Starbucks in contextually-relevant venues such as transit stations, gyms, billboards and malls.

• House-Parents

Reach houseparents with children as they do their school drop-offs, pick-ups and errands around stores such as Poundland, B&M, Sainsbury and Boots in contextually-relevant venues such as malls, gyms and on billboards.

• Gym-Goers

Reach avid fitness enthusiasts around Holland and Barrett and pay-as-you-go locations in contextually-relevant venues such as gyms, transit stations and sports entertainment centres.

Leveraging Census Data, The Media Trader analyses consumer behaviour patterns to create audiences based on the neighbourhoods in which they live and work - allowing brands to reach their target personas through digital-out-of-home as they move throughout the day.

• Age

• Gender

• Ethnicity

• Education

• Household Information

• Car Ownership

• Industry

Through a partnership with IBM’s WEATHERfx solution, The Media Trader can target qualified audiences with the right creative messaging when certain weather conditions are most likely to influence consumer behaviour.

The Media Trader’s programmatic technology brings the ease of targeting into out-of-home –enabling marketers to readily apply consistent strategies across all channels targeting:

• Time of the Day

• Day of the week

• Geo-Targeting

• Point Radius